Match Made in HEL

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I’m not really sure I know quite where to begin with this post but yeah, that’s me, on the runway in Helsinki, with a jet…  Touch down on the most surreal, incredible trip to Finland.

Let me just start by saying that Finland has been on my travel list for quite some time (I have two Finnish dogs after all) and that seeing Bora Aksu open LFW a couple years back was only my favourite  fashion week experience, um, ever.  Now those two singular things might seem quite disconnected but when Finnair invited me to follow Bora Aksu from Edinburgh to Helsinki for a catwalk show on a real runway…  it seemed the stars aligned.  I’ll share my full Helsinki photo diary in the next week or so because there’s just way to much but, for now, the show.

Match Made in HEL brought together 7 amazing designers from all over the globe to this runway, in the middle of Helsinki airport, sandwiched between planes taking off and landing either side.  So there we were, with that perfect low sun, a runway, a jet, a couple hundred guests from all over the world, the music, the models and those Bora Aksu dresses…  I was smiling the whole time, just to be there at that moment, experiencing that show was truly magical…  (scroll down for more).

top – Miss Selfridge   |   flare – Zara
heel – Boden (On sale & the most comfortable heels I own)
clutch – Bora Aksu   |   aviator – Ray Ban 

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It’s a tough call knowing what to pack for a fashion show on an airport runway but the dress code said ‘cocktail’ so I went with it.  Except not in a dress, more of a lady tuxedo, and with the Bora Aksu clutch – that was a given.  I found these pants in Zara and I knew as soon as I saw them, I needed them in my life even if they’re 90% crazy…

And meet Freya, my beautiful Helsinki blogger buddy who helped me out with lots of these shots – go check out her gorgeous blog Frey de Fleur.  Aside from the photography, we had the best time together on this trip.  In fact everyone we met, from New York, Poland, Berlin and Asia as well as the amazing teams from Finnair and Finavia truly made this trip unforgettable…

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Outfit photos by Freya.


With huge thanks to Finnair.

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5 Comments

  1. 31 May / 2:56 am

    What stunning photos with the sunlight! And an awesome (if very different) place for a catwalk! Really enjoyed these photos Wendy 🙂

    Away From The Blue Blog

  2. 31 May / 9:42 am

    Love this outfit so much – you looked gorgeous! Was lovely to spend time with you in beautiful Helsinki and I’m totally reliving it seeing these photos x

  3. Jennifer Green
    31 May / 7:16 pm

    That’s surreal. It seems like the best fashion event ever, the photos are absolutely stunning. Your outfit seems perfect for it, great choice gal!

    xoxo
    – Jennifer http://bohobags.com

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