Launching into the first post of 2020 with a biggie…
Turned out my planned one month off was just so delicious I stretched it into two months off and, aside from using that time to get life back on track, it also gave me the luxury of some time to think. To give you a sense of the true me – I enjoy thinking perhaps even more than writing and you know I like to write. I suppose it all comes down to chatting; I like to chat with you and I am also not shy of having a big ol’ chat inside my own head. The husband would say this is not necessarily a good thing as I do have a tendency to overthink and occasionally spiral but, in this instance, I really feel I have gained some clarity.
So here’s what I discovered, or rather decided, and what you can expect from me moving forward…
SOME THOUGHTS ON BLOGGING
This blog is my passion. It is my baby, born 2011, and it is OUR place – the only place where you can arrive at the click of a button and see my content as I intend to share it. There are no algorithms to contend with and nobody is interfering. And here we have space. A glorious space for me to creatively breathe and to share as many words and images as I feel comfortable with; there are no constraints. And I want to use that. My goal for this year is to really share articles you want to delve into, that you feel inspired to click through to read and images that are special. I noticed, honestly, that I no longer read a lot of blogs and when I do it’s the thought pieces, the home tours, the recipes and, yes, the shopping guides that have me pulling the trigger and setting aside a small but precious portion of my day. Maybe you will notice the shift or perhaps the change will be undetectable to you entirely but here lies my passion and I hope I can create features that you genuinely want to read, that offer you so much more than one square on a grid ever can.
Therefore, one of my main goals for 2020 is to grow my mailing list, to share a link to every post straight to your inbox and from there, well, it’s up to you my friend – you have your personal invite to come on over if you like what you see, simple as that. So please do consider signing up because I will be saving all the best stuff for right here.
SOME THOUGHTS ON INSTAGRAM
Where do I even begin with Instagram? First of all I took a look at how many hours a day I was spending on the platform and just decided, honestly, that it was not the best use of my time. Now don’t get me wrong, I love the connections the platform gives me and the way it allows for instant conversations but right now I think maybe the way I was using it was all wrong. Of course I will continue to share content on Instagram but it really doesn’t pay to get hung up on the numbers – for me it is more about the community. Instead of mindlessly scrolling I plan to share my post, hang around a little while to chat and then, well, move on to something else…
Since its inception Instagram has evolved hugely and moved from an instant photo sharing app to something far more glossy, even offering a place for users to form a career within those squares alone. And that is incredible. But here’s the thing I have made peace with – I’m not an ‘instagrammer’; I run a blog and Instagram is just one subsidiary element of that. And where I used to share glossy images from my blog on that grid, somehow to me, that just doesn’t seem fitting anymore. Because if all my best content is shared right there then what more is my blog really offering?
So, moving forward I’ll be using Instagram as a more ‘behind the scenes’ look, sharing my outfits, my home and my travels but probably nothing too fancy. I am trying to get more comfortable with the good ol’ mirror selfie because that is something I can achieve on a day to day basis, no matter the weather or availability of a photographer (I can literally be my own right hand man). And I feel good about it. I think initially a bit of a drop in follower numbers can be expected because not everyone loves a change but, to me, recycling the blog images for Instagram is just beginning to feel a bit stale. I almost believe I had a lightbulb moment when I recognised that Instagram is no longer an offshoot of my blog but a different platform entirely and needs content tailored to suit it. And whilst for others that content might be as painstakingly styled as a Vogue shoot, for me that content will be a bit more ‘real’.
OPENING UP THE CONVERSATION
I would love to know your thoughts on all this – as readers, as fellow bloggers, as Instagrammers and Instagram users… We are living in a time so fast paced the average person scrolls through around one hundred metres of social content a day but what makes you stop? What convinces you take time out of that constant stream?
A NOTE ON THE OUTFIT
Honestly, initially I was trying to think of an amazing ‘comeback’ look but then I settled on the ‘you know what – this is what I’ve been wearing just about every day for two months’ look – warm layers and faux leather leggings that I wondered about out loud the other night, ‘Do my legs look a bit like black puddings in these?’ and the husband countered with ‘Or dog poo bags’. Nice. THAT must be why they keep selling out so fast…
*Denotes affiliate links
beanie – Gap*
puffer jacket – H&M* (ON SALE)
blazer – Zara
roll neck top – Mango
faux leather legging – Mint Velvet*
knot boots – Fitflop* (ON SALE) (gift)
haven street flapover bag – Radley* (ON SALE) (gift)