My investment wishlist and why you need one too

Can we take a moment for this waistband?  For the glorious high cut and the parade of buttons?  My first Ulla Johnson.

There are a few brands and designers I covet and this year I finally made a list – an actual, jot it down so you can refer back to it, list.  Ulla Johnson was on that list so when I found these babies on The Outnet vastly discounted I took the giant leap (of thumbprint to phone).  I am pleased with myself.  I marked up the budget as I always do and, as of this week (my fingers dance smugly over the keys as I type this) I am in credit.



Quite simply, it will keep you on track.

I find myself shopping smarter and with more care.  I have identified the brands I have a desire to become acquainted with and I have a running list of the designers I truly covet for these are the pieces that will be with me for the long haul – they will be worn, passed down or sold on.  I stalk the sales, scour ebay and follow all the tips and tricks in my ‘guide to investment shopping – what’s worth it‘.

Not all the names on the list require huge investment but they are all brands or designers I have a genuine interest in.  Your list might be similar or it might be entirely different BUT I encourage you to write it down and refer back to it often (I store mine in a note on my phone).


Scroll down for my list…



The drama of the silhouettes, the retro vibes, the colours, the details – there are many reasons Ulla Johnson made my list and I am delighted to have finally snagged my very first piece.

You likely already know I have a soft spot for Zimmermann and have had for quite some time…  the price point is through the roof but the lace and floral detailing is sublime – I watch the sales and stalk ebay (saved searches are amazing) and may or may not have just bid on my dream dress…

I have had my eye on an Aje linen dress since last summer and I am waiting for my moment.  This floral cutout beauty is my top contender.

As far as I can tell, Alemais is Zimmermann for less.  What is not to love?

Specifically the Delf boots.  Without a doubt my most worn boots are my Marants and now I have my sights set on a black leather pair (infinitely more practical than the beige suede which I, nonetheless, wear all the time).

Exquisite resortwear.  The ruffles, the drama, the belted swimsuits.  One day.

Solid gold jewellery is the best investment if you ask me.  You can wear it all day every day, in the shower, in the sun and it never tarnishes.  True forever pieces and the price reflects that.  Buuut…  Mejuri have an offering of really delicate rings and bracelets which will not break the bank – especially if you break down the CPW (cost per wear).  The husband surprised me with a pair of these stacker rings for my fortieth birthday this month and, as soon as they have been exchanged for the correct sizes, they shall live on my fingers forever more.




Arket seems to me to be a high quality one stop shop for classic pieces and I have my eye on this bag which pops in and out of stock on a daily basis.

I would so love to know your thoughts on this brand if you have tried it?  I am always so intrigued by the unique styles they offer and, as you well know by now, am a sucker for any cutout lace details in summer…

Straddling the border between high street and high end in terms of price but I have this thing for French girl style and Rouje (specifically founder Jeanne Damas) hit that nail squarely on the head.  I want to step into her instagram life and wear Rouje while I am there.

I have been besotted with this classic camel wrap coat since last year – cashmere blend and oh so chic.  I would happily wear this every winter for the rest of my days.

Sézane can do no wrong in my eyes.  B Corp certified (a sustainability accolade), unique pieces layered in that classic French way (I often scour the site purely for styling ideas and it always delivers), I have a full wish list ongoing, many of my wardrobe favourites are from here and you can be sure there will be more in the future.  I bought this fuchsia ruffle knit for Christmas and just adore it.

Queen of reasonably priced Australian linen.  I would happily walk down the aisle again in anything from their wedding collection.




I have a couple of these beautifully made pieces already and they will forever be on my wishlist.  This cutwork blouse is divine and these green gingham matching with mini dresses are just sublime for summer.  Top tip : keep an eye out on their social channels because now and again they do a limited time sample sale with incredible savings.

Following a leap of faith purchase last summer (otherwise known as non-returnable swimwear) that turned out to be the most flattering suit I own, I patiently await this summer’s ALV release, designed and crafted in Spain by Audrey Rogers.  I am an avid follower on Instagram and truly believe Audrey knows women’s bodies and how to dress them…

Another one for the mother daughter matching obsessed among us.  The most beautiful, classic linen pieces for summer – honestly the only thing holding me back is trying to decide between the open back, ruffle, linen dungarees and the shorts shirt combo

Because what is summer without a good hat.  I am cursed with the teeniest tiniest pea sized head and these ‘proper’ hats (aka sized in cm not the dreaded ‘one size’) with their frayed edge details, crafted in Barcelona, look like the dream.



I would so love to know which designers and brands head up your list, if you indeed have a list or if you plan to start one now.  I would love to discover more independents to add to my list so please do send your favourites my way.


This feature contains affiliate links and brand partners



ilda knit – Sézane
ellis jeans – Ulla Johnson via The Outnet (on sale)
pilar clog sandals – Fitflop
aviators – Ray-Ban
bead necklaces – Maive London
basket bag – Next
mille bangle & ring – Astley Clarke





Leave a Reply

Your email address will not be published. Required fields are marked *

Looking for Something?